Analysed adverts.

I watched the Sure 'Xtracool' advertisement and found that the pack shot was at the start of the ad instead of the concluding seconds which is unusual for a television advertisement. Also the ad was filmed in a place that was covered in ice on the floor. This gave off a cooler, colder image to symbolise the ice and coolness of the spray, and to sell the anti-perspirance of the product.

Firstly I watched the advertisement for the Samsung Galaxy S3 smartphone. The ad was titled "Designed for Humans". It clearly demonstrated how people can use the phone in day to day life such as different photography features and the sleep mode. The way it was made gave off the image that it is a very user friendly phone, but still uses a lot of impressive technology. In one short scene a father and son are falling asleep reading a bedtime story, and the phone goes to sleep when the man holding it does. The scenario is very idealistic like almost as if the phone features in the happiness and convenience of their lives. The advert is structured on demonstrating the phone's ability to do things for you and to use it's own technology to seem like it has a sense of initiative.