Analysed adverts.

I watched the Sure 'Xtracool' advertisement and found that the pack shot was at the start of the ad instead of the concluding seconds which is unusual for a television advertisement. Also the ad was filmed in a place that was covered in ice on the floor. This gave off a cooler, colder image to symbolise the ice and coolness of the spray, and to sell the anti-perspirance of the product.

Firstly I watched the advertisement for the Samsung Galaxy S3 smartphone. The ad was titled "Designed for Humans". It clearly demonstrated how people can use the phone in day to day life such as different photography features and the sleep mode. The way it was made gave off the image that it is a very user friendly phone, but still uses a lot of impressive technology. In one short scene a father and son are falling asleep reading a bedtime story, and the phone goes to sleep when the man holding it does. The scenario is very idealistic like almost as if the phone features in the happiness and convenience of their lives. The advert is structured on demonstrating the phone's ability to do things for you and to use it's own technology to seem like it has a sense of initiative.

Advertising - Evaluation

I am going to write an evaluation of television advertising techniques and structures.

I set out to create an advertisement for Hellmann's mayonnaise, and my original idea was to stage the advertisement through an animation. The idea was that the mayo bottle was to compete with other non branded products in a sprint/dash, in the form of animation. After discussing this with my tutor and classmates,  everyone decided the idea was a good one, provided I had the time and resources to do so. Unfortunately this was not the case so I had to think of a new idea. My new idea was to show a young person scraping the last drops of mayonnaise out of a jar with a spoon, and struggling to get it all out. He comes to the realization that he has the squeezy bottle in the fridge, and it shows the fridge open and shows the bottle in a glorified manner. Due to my poor time management I was late editing the footage and the sound effects and music were not up to professional standard, but I know that if I had spent more time editing the advert would have looked and sounded a lot better.


I showed the advert to the class as a group and held a crit session. The overall feedback for the video was good, with a lot of positive feedback from my tutor and classmates. They enjoyed the humor and the narrative behind the advert, and they liked my choice of music and sound effects, but they also all agreed as a class that my sound effects could have been better in terms of timing/sync. I am not completely happy with the overall finished product, but I am happy that it appealed to a small audience in the form of my class.