Sunday, 5 June 2011

Pitch - Hellmann's Advert

I have made a decision to make an advert for Hellmann's mayonnaise.

My outline idea: I want to create a stop animation, and feature a race/sprint, with an olympic theme.
The Hellmann's bottle will in the middle lane of a 3 lane race track. Alongside the bottle shall be 2 other products, to race alongside Hellmann's.

The race will start with the other 2 products starting ahead, and it will first appear that Hellmann's will lose the race, but as Hellmann's gains speed, it will open the cap of the bottle and squeeze mayonnaise out "deploying" it as if it is a rocket, propelling it forward, and it passes the other products.

As it is coming towards the finish line, it jumps up high in the air, and does 3 or 4 flips, and acrobatically crosses the line, and lands on the cap, and shows the "clicking" of the cap.

The last scene of the advert will show the products take their place on the podium, and Hellmann's will climb to the top of the podium, and the slogan "Hellmann's Makes It" will appear above the products, and one of the products that came second or third will stumble or fall off the side of the podium, after being tired from the race.


New Idea
Due to limited time, the previous idea could not be made by the deadline for the project.
My next idea was to have a character casually prepare a sandwich in his kitchen, but he struggles to get mayonaisse out of a jar, but then has an idea, he opens his fridge and he sees Hellmann's Mayonaisse there, and decides to use it.